Opening: Desire Obtain Cherish @ Lab Art Los Angeles on Friday, August 19th

Desire Obtain CherishLab Art

Desire obtain cherish lab art los angeles opening show exhibition solo gallery show august 19th 2011 la brea hollywood street art

Desire Obtain Cherish billboard

Desire Obtain Cherish melted ice cream police tape

Desire Obtain Cherish Tigger I don t feel anything

“‘Desire Obtain Cherish’ is our human instinct.

We desire. We obtain. We cherish.

It can also be attributed to the cycle of global consumerism constantly reinforced by corporate advertising. I first posted the 3 words in downtown LA on traction avenue in 2009. I had posted other images with the individual words around Los Angeles for a while, but the words together seemed to resonate with a greater audience outside of those who were simply paying attention to street art.

The marketplace as well as our streets are unregulated with a relentless abundance of corporate images and slogans promising infamy and status.

DESIRE OBTAIN CHERISH spins these messages back, laughing at the absurd nature this constant
over-saturation of corporate marketing. The commentary nature of DOC is more or less a direct stab at these vain promises offered by these global salesmen. Many might see street art or culture jamming as a waste of time, but those companies who have their brand lit up on a billboard on Hollywood Blvd. think quite differently.

How successful a particular piece is or isn’t can only be measured by the resonance the art has to inspire others to comment, take a photo, or pick up a can of spray paint and try it themselves. That inspiration can only be measured by the sheer number of kids joining the street art movement in the last decade.

While there is no filter for the art that shows up overnight, which may seem offensive or disconcerting to some, keep in mind there is no filter for the billboards, bus shelters, or phone kiosks either. The streets are overflowing with mixed messages.

As a creative director for an advertising agency years ago, I became acutely aware of the power of a posted billboard and the message it conveys on one side, and the restrictions the corporate world places on the medium on the other. Having many of my ideas banned by various magazines for a message deemed too controversial, I guess has been a large part of the thread of synicism that lies underneath my work.

Street art specific to LA seems to either portray the voice of the little guy, recontextualize popular icons, glorify celebrities, or celebrate the multicultural differences of LA. These paradigms shift depending on the nature of the tabloids or world news but usually come from the context of specifically living in a glorified entertainment-driven city.

The fact that graffiti, street art, defacing billboards, and sidewalk installations are illegal, adds to the lure of reclaiming and localizing the voice of a growing street art community.

Galleries and the public alike have been quite accepting of street art as of late, always protecting the anonymity of the artist.

Our society seems to have a difficult time accepting responsibility of the repercussions of a free market, and as a guy who paints on walls I guess that means I do as well. As our attention span shortens from a sugar high, democracy has been dwarfted by capitalism. Rome is falling again. Hold on. Meanwhile lets play in the streets and have a good laugh.”

http://www.desireobtaincherish.com